Think HQ has acquired Loud Communications, a move that sits squarely in the agency's strategic growth plan and aims to bolster its corporate and creative capabilities.

The acquisition is also intended to enhance Think HQ's 'all-Australia' engagement reach. This development follows Think HQ's recent B-Corp accreditation and a series of national campaigns. Financial terms were not disclosed.

Loud Communications, a Sydney-based agency, is recognised for its understanding of consumer behaviour and creative innovation. With over 30 years of experience in brand storytelling and multicultural engagement, Loud's integration is expected to boost Think HQ's presence in Sydney.

"We are thrilled to welcome Lorraine Jokovic and her fabulous team from Loud into the Think HQ family. This acquisition is testament to Think HQ’s strategic growth, further boosting our Sydney presence and enhancing our creative and commercial offering," said Jen Sharpe, Founder and Managing Director of Think HQ. "Loud’s strong client base and commercial creative smarts are a perfect fit for the Think HQ team, and together will drive our growth with new commercial clients. Think HQ’s unique integrated offering to reach all Australians will be supercharged with our new team members."

This is Think HQ's second acquisition, following the integration of multicultural engagement specialists CultureVerse in 2019. Lorraine Jokovic, former head of Loud Communications, will become Think HQ’s Sydney General Manager.

"Loud has always been about making brands heard and helping them find their place in competitive markets. As part of Think HQ, with its integrated approach and commitment to positive social impact, we have the capability to do even bigger and better things together," Jokovic said.

"By bringing Loud into the Think HQ family, we’ve really cemented our unique position as a truly integrated, one-stop-shop agency that engages with all communities in Australia - and creates awesome campaigns with them. With a team of 100 super-smart people that reflect the audiences we speak to and the communities we work with, Think HQ is better equipped than ever to create and deliver campaigns that no other agency can," Sharpe added.

Think HQ has over 100 staff across its Melbourne and Sydney offices.