Munro Footwear Group (MFG) has appointed Adcore, a provider of digital marketing services, to lead Performance Media.

The partnership aims to enhance customer engagement across digital platforms for MFG's portfolio of more than 14 footwear retailers, including Williams, Styletread, Mathers, and Midas.

"Partnering with Adcore marks an exciting chapter for Munro Footwear Group. We look forward to leveraging Adcore's expertise coupled with their eCommerce technologies to strengthen our brand presence and further drive our ambitious eCommerce growth goals," said Head of Marketing at Munro Footwear Group, Amy Baird.

"We are thrilled to lead the charge in transforming digital marketing strategies for Munro Footwear Group. They are one of Australia's most trusted brands in footwear for over 50 years with 14+ brands including Williams, Styletread, Mathers and Midas among many others! Together, we aim to innovate and create impactful digital experiences that resonate with their many loyal customers," said Chief Digital Officer at Adcore, Ronit Moll.