OneTap Loyalty, a homegrown tech solution linking payment cards to loyalty programs, is set to roll out globally after attracting significant investment and interest from retail industry notables globally.

Created in Australia by Carly Neubauer and Jodie Wilson's company, Elevate Loyalty, OneTap Loyalty is designed to ensure shoppers are rewarded for their spend regardless of whether they use their loyalty card or not.

The technology has attracted significant investment from global retail industry giants, Brian Dunne (UK) and Debbie Ghillino (South Africa), who have invested in the technology and joined forces with Elevate Loyalty to form OneTap Group Ltd to facilitate the global rollout, based in the UK. Multinational companies have also already signed up for the tech, which is expected to revolutionise the retail world by enhancing the shopper experience.

"We are extremely proud to be reshaping the world of retail, globally, with our groundbreaking Australian technology. Customers can now make quick and secure payments while effortlessly accruing points, rewards and benefits through their store’s loyalty program—all with just one tap,” said Neubauer.

OneTap Loyalty turns any payment card into a loyalty card, streamlining the shopping experience by merging payment and loyalty functionalities into a single function. Neubauer and Wilson partnered with PokitPal and Fidel API to incorporate cutting edge technology and capability to equip the platform to provide seamless, scalable solutions that meet the evolving needs of a global audience.

In addition, OneTap Group Ltd has partnered with Lexer, a leading customer data platform (CDXP) across Australia, the US and Southeast Asia, to provide clients with a single customer view and rich data insights.

Neubauer said one of the best things about first launching in Australia was the solid foundation to develop its solution.

"We are now taking it to take to a global market with an offering that clients can trust," she said. "Loyalty programs have become an important tool the world over in the management of the household budget as families desperately try to make ends meet. We wanted to ensure that not only was OneTap Loyalty the best, it was also the most adaptive and robust."

Both Dunne and Ghillino said they were "blown away" by the proposition that OneTap Loyalty offers. Dunne is renowned for his decades of experience in the payments industry, including One4All, SVM, Target and many other major retailers.

"With OneTap Loyalty technology, we are the first to market with a truly global offer and the new company gives a grounding for serious growth which is tremendously exciting," said Dunne, adding that the recent exodus of Bink in the UK, which had a similar proposition, there is now a gap in the UK market for this business solution.