Digital advertising network Scroll Media has entered a strategic partnership with content commerce platform Vudoo to enable advertisers to create shopfronts directly within content and ad formats, providing access to high-intent audiences across key verticals such as gaming, travel, sport, health, tech, and automotive.

The partnership is expected to drive higher click-to-conversion rates, deeper engagement, and a more seamless consumer journey.

In July, IPG Mediabrands’ Kinesso Commerce announced a global partnership with Vudoo to power the launch of a new, always-on commerce media capability enabling content to be shoppable at any time on the open web under “Shop Now”. Advertisers using Scroll Media’s digital ad network will gain access to high-intent audiences across key verticals and will be able to integrate Vudoo’s solutions into content and various ad formats.

"We are thrilled to partner with Scroll Media, the leading digital advertising network in Australia and New Zealand for premium publishers such as Vivendi’s Gameloft, The Roar and others. This exciting collaboration will help advertisers and agencies achieve new ways to entice, engage and excite readers and consumers alike, whilst ensuring both consumption and conversion are frictionless,” said Vudoo CEO and founder Nick Morgan.

The partnership will enable advertisers to engage audiences in meaningful ways, such as completing product purchases, lead generation forms, booking test drives, scheduling consultations, requesting demos, and downloading information sheets—all seamlessly within the content. Vudoo's patent-pending, in-stream checkout feature allows customers to transact directly within content, enabling advertisers to boost conversions and collapse the sales funnel.

"As a publisher audience network, we can now offer not only top-of-funnel awareness and consideration metrics to our clients, but tangible business outcomes like add-to-cart and payment functionalities. What sets Vudoo apart is their unique ability to integrate a shopfront directly into in-stream video and content, resulting in higher click-to-conversion rates and a more seamless consumer journey," said Scroll Media managing director Jane Ormsby.

Founded in 2017, Vudoo’s content commerce platform enables advertisers to enhance their content by creating personalised journeys through unique, one-to-one storytelling that captures audience attention and boosts engagement.