Global media agency UM has announced the appointment of Brittany Crowley as its new Head of Investment, based in Sydney. Crowley will report directly to UM Sydney Managing Director, Ben McCallum, and will also join UM's national senior leadership team.

In her new role, Crowley will oversee the agency's investment strategies across all media and integrated partnerships. She is expected to foster innovation and deliver exceptional results across UM's client portfolio.

Crowley brings nearly two decades of experience in the media industry to her new role, with senior investment roles at both PHD and Mediacom under her belt. She is known for her strong industry relationships across partners, publishers and clients, and her inventive approach to solving business problems.

Anathea Ruys, CEO of UM Australia, expressed her excitement about Crowley's appointment. "From our very first interaction I was impressed with Britt's future-focused approach to investment, trading and our media industry. She has a deep curiosity and focus on the strategy of investment, and I believe this is exactly what our industry and business require as we continue to adapt to our evolving economic environment. Britt is also a deeply human leader who cares about elevating the craft and expertise of the people around her. I am so excited to welcome her to UM and work with her," Ruys said.

Crowley herself is eager to take on the new role and contribute to the team. "I'm thrilled to be joining Anathea, Ben, and the wider UM team to push boundaries and give rise to meaningful change for clients, teams and agency. There's never been a more exciting time to be in media so the opportunity to lead the evolution of investment; strategy, product, innovation, transformation and evolve 'approach to value' for clients...bring it on! I'm a culture and people focused leader. UM's culture drives the team's unwavering passion, dedication, and quest to make a profound and positive impact on their clients' businesses, I'm very excited to be a part of fostering and growing this aspect," Crowley said.

Crowley is set to join UM in September 2024.