Recruitment software vendor, JobAdder, has recruited Fabrice Etienne as its new Chief Marketing Officer.

Etienne brings over 25 years of marketing experience to the role, having previously held positions at Zendesk, Smart Recruiters, and Electronic Arts. In his new post, Etienne will lead JobAdder’s marketing team to build on the brand’s presence in Australia and explore expansion opportunities in markets including the United Kingdom.

"We are delighted to welcome Fabrice Etienne into the crucial position of Chief Marketing Officer at JobAdder. His wealth of industry experience makes him an invaluable addition to the JobAdder team at a pivotal time for the company. Fabrice’s track record in driving international expansion and building brands is a great fit for what we're looking to achieve as we grow," said Martin Herbst, CEO at JobAdder.

Etienne's expertise lies in expanding businesses internationally, building brands in new markets, and developing strategies to boost customer experience. His career highlights include launching a telecommunications data service in the Czech Republic and leading marketing for the Harry Potter video game franchise.

"I have always been passionate about marketing, especially the way it connects people from diverse backgrounds to a single product or project. Growing up in Switzerland, I was fascinated by how culture shapes our perceptions and reactions. This experience drives my desire to create authentic, engaging marketing strategies that resonate with different audiences," said Etienne.

JobAdder, with 27,000 users globally and over 100 partners, aims to differentiate itself in both the Australian and global markets, solidifying the SaaS business as a trusted partner in recruitment. JobAdder simplifies recruitment for dual desk agencies and corporate HR teams, offering a standalone platform or plug and play with 10+ add-ons, 100+ partners, and 200+ job boards.

"What drew me to JobAdder was the company’s commitment to its people and products. Throughout the interview process, it was clear that the team shares a genuine passion for what they do and a deep care for their customers. It felt like a perfect match, and I’m excited to contribute to JobAdder's mission to help shape the future of recruitment," Etienne added.