Sandhurst, an Australian brand renowned for its authentic Mediterranean foods, has launched its first-ever brand campaign in partnership with Innocean Australia.

The campaign aims to introduce the vibrant flavours of the Mediterranean to Australian audiences through a multi-channel approach. It marks Innocean's first media campaign in the Australian market.

The campaign has been launched with a combination of out-of-home, native content, and digital media to reach consumers across Australia. It aims to create a cohesive brand experience that captures attention and builds brand awareness in high-traffic urban areas, shopping environments, and digital platforms.

The campaign showcases Sandhurst's Mediterranean-inspired imagery and messaging in engaging, bold visuals that highlight the brand's dedication to quality and tradition. The campaign tagline is 'Tradizione Preservata', reinforcing the brand's commitment to preserving tradition.

Tom Galluzzo, Head of Marketing at Sandhurst, said, "We are so excited to be partnering with Innocean for the launch of our first national campaign. We can't wait for existing and new customers to see the brand in a fresh light. Our pivot towards lifestyle and a reinforcing our commitment to quality and tradition is an exciting new direction".

Kathryn Furnari, Head of Media at Innocean Australia, also expressed her excitement about the partnership, "This campaign represents not only an exciting milestone for Sandhurst but also for Innocean Australia as we embark on our first media activation in this market."

Sandhurst has been bringing authentic Mediterranean foods to Australian families for over 30 years. Innocean Australia, part of the global Innocean agency network established in 2005, is an independent full-service agency.