The Monkeys, part of Accenture Song, have announced the promotion of senior creatives Danny Pattison and Max Rapley to the role of Associate Creative Directors. Both Pattison and Rapley bring a wealth of experience and a track record of success to their new roles.

Danny Pattison has over a decade of advertising experience, having worked in both London and Sydney. His portfolio includes work with major brands such as Adidas, Amazon, Unilever, NRMA Insurance, Telstra, Blackmores, CGU, and MLA. In addition to his advertising career, Pattison is an experienced film director, has exhibited as an artist in Beijing and Glasgow, and holds a mini MBA in Marketing. He has also tutored at AWARD School twice and recently completed the AWARD Creative Leadership course.

Max Rapley also brings ten years of experience to his new role, having worked on creative projects in Sydney and Los Angeles. Before joining The Monkeys, Rapley started his career in the arts and entertainment industry. His client list includes Amazon, Telstra, NRMA Insurance, Crown, Tourism Western Australia, SMEG, HCF, a2 Milk Company, David Jones, and Art Gallery NSW. Rapley holds an MBA from The University of Technology Sydney, majoring in creative and cultural industries, has tutored at AWARD School, and is a recent graduate of AWARD's Creative Leadership course.

The promotions have been met with enthusiasm from the agency's leadership. Tara Ford, The Monkeys & Accenture Song Growth Markets Chief Creative Officer, expressed her excitement about the promotions. "We’re thrilled to have Max and Danny elevated into the positions of ACD. It’s well deserved as they’ve proven themselves time and again as great talents and great leaders in the making. They have been naturally inspiring the teams and building the culture so I’m excited to see where they take this next," she said.

Rapley shared his excitement about the promotion, saying, "During my time at The Monkeys I've been lucky enough to work on some of the biggest brands in the country, guided by the best creative leaders around. The opportunity to start leading that work with Danny, the nicest Glaswegian to ever live by my side, is a thrill."

Pattison also expressed his enthusiasm for the new role. "Along with Max, I’m excited to take this next leap in our careers and, with the help of Tara Ford, ECD Barbara Humphries and the rest of the leadership team, push the agency on to even greater heights," he said.