Starward Whisky has teamed up with creative agency Akcelo to launch 'The Starward Flight', an immersive whisky tasting activation at Bennelong Lawn in Sydney.

Running from 13 to 17 November, The Starward Flight is a custom-built 12-seater pop-up that offers a multisensory journey featuring 360-degree sound, visual storytelling, and automatic dispensing technology. The experience is designed to engage both whisky enthusiasts and newcomers alike, and aims to challenge the typical whisky tasting experience while reflecting the innovative spirit of the Starward brand.

Global Marketing Director at Starward, Steph Jericevich, said: "We have loved the opportunity to partner with the incredible team at Akcelo to create a storytelling and tasting experience worthy of our founder Dave’s vision to create a truly modern Australian whisky."

The Starward Flight does not require bartenders, making it a unique offering in the whisky tasting space.

"We set out to create an experience that not only told the Starward story but also reflected the innovative spirit of the brand. Bringing the projections to life was a creative opportunity that we fully embraced, using immersive technology to engage all the senses," said Group Creative Director at Akcelo, Louise McQuat.

"This was an incredible opportunity to unpack the Starward brand story in a new and interactive way. From the concept stage to execution, we worked hand-in-hand with the Starward team to deliver an unforgettable tasting experience," said Akcelo Managing Partner, Jon Kenyon.