The Independent Media Agencies of Australia (IMAA) is holding its inaugural Digi-Byte event on May 21 to mark the launch of the IMAA Academy's Digital101 e-learning module, a deep-dive into Australia's digital sector, including social media, influencers, and AI technology.

The Digi-Byte event will feature a series of digital panels and speakers, including Pip Bingemann, Co-Founder of Springboards.ai, and Tom Pitney, Founder of Airstack AI. The event will host two panel sessions titled 'Social and influencer – The Next Wave' and 'The Ultimate Programmatic Channel'. The event will conclude with an immersive gaming competition, sponsored by GCA Media Network.

"This event serves as a unique platform to unite the industry by providing networking opportunities while delving into the digital landscape's advancements, opportunities, and key channels," said IMAA CEO, Sam Buchanan.

The Digital101 module is part of the IMAA Academy’s syllabus, which includes eight channel-specific e-learning modules, rolled out every six weeks. Each module is IMAA-certified, with participants receiving a course certification badge upon successful completion of an exam for each module.

"The Digital101 module has been eagerly awaited by the industry as the most rapidly evolving and dynamic media sector. The Academy’s digital course has been 12 months in development, because we wanted to ensure we covered off all the crucial elements to consider when creating a digital marketing campaign, along with the various digital formats available. Digital is such a vibrant space to explore, particularly because it is always changing, so we’re looking forward to sharing the latest innovation in the sector with course participants," said IMAA Academy Project Leader, Melissa Roberts.

The Digi-Byte event's gold sponsor is real-world intelligence player, Blis. The event is also supported by GCA Media Network, ACM, and StackAdapt.

"Our collaboration with the IMAA not only underscores our commitment to innovation, but also highlights our expertise in empowering advertisers, media agencies and marketers with actionable insights. Together, we’re excited to contribute to the exchange of knowledge, and equip attendees with the tools they need to excel in today’s dynamic digital environment. We look forward to shaping the future of digital media, alongside IMAA – one byte at a time," said Blis ANZ Head of Sales, Elias Psarologos.