Boost Mobile has extended its partnership with the Australian Professional Leagues (APL), renewing its position as the Official Telco Partner for the Isuzu UTE A-League Men’s and Ninja A-League Women’s competitions.

The telecommunications business first partnered with the A-Leagues during the 2023/24 A-Leagues Finals Series and A-Leagues All Stars.

Boost Mobile CEO, Jason Haynes, said: “Our initial partnership with the A-Leagues late last season was a tremendous success, giving us a first-hand glimpse into the passion of Australian football fans and the significant impact that sport has on communities across the country. With over 2 million participants, football is one of the fastest-growing sports in Australia and is firmly embedding itself into our culture. We are particularly excited to see the growth in inclusivity and the increasing number of women entering the sport. Through this partnership extension, Boost Mobile looks forward to enhancing the fan experience in a meaningful way, reflecting our commitment to supporting our amazing consumers. We felt warmly welcomed by the football family and are eager to introduce our brand to even more Australian sports fans.”

The partnership extension will see Boost Mobile continue its focus on youth and rising stars within the A-Leagues, increasing visibility of players U23, and maintaining its sponsorship of the Boost Young Footballer of the Year as part of the A-Leagues annual Dolan Warren Awards. The collaboration also aims to enhance the fan experience through innovative experiences and content.

A-Leagues Chief Commercial Officer, Ned Negus, said: “We're thrilled Boost Mobile have committed to extending their support of the A-Leagues, building on their commitment to hero the rising stars within our Leagues, and enhance the match day experience for our fans. After seeing how Boost brought this Partnership to life in the 2024 Finals Series, notably through increasing the capacity for our grand Final to allow more fans to attend, we're excited to work with them to deliver equally impactful activations for the upcoming season, which will actively support the continued growth of our Leagues.”

The 20th anniversary season of the Isuzu UTE A-League Men kicks off on October 18, while the Ninja A-League Women's 2024/25 season begins on November 1. All clubs will descend on Sydney for the second edition of Unite Round on the weekend of November 22-24.