Tortoise & Hare CX Agency, a Newcastle-based firm specialising in customer experience (CX), is marking its 10th anniversary.

The agency, led by Angela Cobb, Oliver Stewart, and Nicholas Wonders, has a history of working with blue-chip clients such as nib, Myer, Woolworths, Qudos Bank, Bupa, Virgin, Kmart, Cashrewards, and Endeavour Group.

Formerly known as AM-i Customer Engagement Agency, Tortoise & Hare CX Agency underwent a rebranding two years ago. Since then, it has continued to carve out a niche for itself in the CX landscape, delivering innovative solutions for its clients.

"To be in business for ten years has taken decades of client and agency-side experience, real investment and focused momentum. We’re excited to celebrate how far we’ve come and build anticipation for where we are headed. It’s a chance to reinforce our identity as CX experts, reflecting on our learnings with partners, clients and prospects," said Tortoise & Hare CX Agency Director and Co-Founder, Angela Cobb.

To celebrate the milestone, the agency plans to release a CX Playbook in May, featuring ten customer insights drawn from their decade of experience.

"We’re proud to have our roots in Newcastle, and demonstrate that groundbreaking CX initiatives thrive outside the confines of capital cities. What shines through our work is not where it’s done from, but our commitment to innovation and delivering exceptional experiences," said Tortoise & Hare CX Agency Director, Oliver Stewart.

Managing Director, Nicholas Wonders, said the agency was excited for the future. "We look forward to continuing to push boundaries, driving positive change, and empowering brands to thrive in an ever-evolving CX landscape."