Advertising Associates, an independent Australian advertising agency, has opened a new office in Sydney. This expansion comes on the heels of the agency's recent win of the Kia Motors account. Industry veteran Peter Hunter has been appointed to lead the new Sydney team. Brett Carty, Managing Director of Advertising Associates, underscored the importance of a permanent presence in Sydney to enhance client service delivery.

"It’s an exciting time to be involved with such a progressive stable of long-term clients and adding Peter’s expertise and guidance to the team represents another significant step in bolstering our commitment to delivering a competitive edge for our clients across all media", said Carty.

Advertising Associates has been committed to Kia Australia for the past nine years, recently adding Kia's digital services to their traditional media services, according to the agency.

"We’re delighted to have Peter lead our Sydney office. His vast experience across all media, data and ad tech brings another powerful layer of progressive thinking across the agency business in this ever-changing digital landscape", Carty said.

Hunter, with over 25 years of industry experience, has held roles including Head of APAC Ad Tech Sales at Amazon, National Head of Business Planning with PHD Australia, and CEO of iProspect APAC.

"This is a role I was exceptionally happy to jump into. I’ve admired the work that Advertising Associates has been doing over many years, and the opportunity to apply my skillset at the coalface and lead a new hungry team with an incredible client such as Kia is right up there. Add to that a love of everything motoring and they had me at hello", said Hunter.