News Corp Australia has named media industry stalwart, Ian Paterson, as General Manager of Advertising Sales for NSW.

Paterson will be responsible for leading the New South Wales sales team, shaping the sales strategy, and driving business results for clients. He will report directly to Lou Barrett, Managing Director, National Advertising Sales at News Corp Australia.

Paterson brings with him a wealth of experience in the media sector. Prior to his new role, he served as Executive General Manager Commercial and Membership at Collingwood Football Club. He also spent 20 years at Nine Entertainment in various sales and management roles.

Managing Director, National Advertising Sales, News Corp Australia, Lou Barrett, said: "I have known Ian for 15 years and am thrilled he is joining us. He is an incredibly experienced leader, is well known and respected in the market and understands the opportunities and growth potential in this rapidly changing media landscape. I am absolutely confident he will drive a culture of excellence, accountability and continuous improvement within the sales team," Barrett said.

Patterson will relocate to Sydney for the role, commencing officially in October.

"Having spent 25 years in the media sector, I’m tremendously excited to be joining News Corp Australia and leading the NSW advertising sales team," said Patterson. "The media sector continues to evolve and at the heart of News is a strategic growth ambition driven by innovation. Connecting with the Australian population like no other media organisation and delivering full service solutions to its partners puts News in the enviable position of being an industry leader with national reach and an unrivalled local identity."