Social and media intelligence and data analytics platform, Meltwater, has expanded its relationship with Microsoft to bring its listening tools to software company's AI products.

The partnership comes at the same time as two new global appointments at Meltwater, and a new partnership with The Walkley Foundation.

Meltwater customers who are also users of Copilot for Microsoft 365 and Microsoft Teams can now access real-time insights such as brand mentions, sentiment analysis, key issues, and competitive benchmarking from within these tools. This integration is part of Meltwater's broader strategy to embed its influencer marketing solutions into its core social media platform, unifying Klear, Meltwater's influencer marketing tool, and Engage, its social media management tool.

"Our goal is to integrate business insights seamlessly into everyday business communications. With these new solution updates, users can now access and interact with Meltwater’s analytics tools directly within the applications they already use. This means that valuable insights are not only easy to request but are also presented in a user-friendly manner, making it easier to take action and drive strategic decisions. This integration ensures that insights are readily available and actionable within familiar workflows, enhancing overall decision-making processes and time to value." said Vice President, Meltwater ANZ and SEA, Ross Candido.

In addition to the Microsoft partnership, Meltwater has announced the appointment of Chris Hackney as Chief Product Officer to lead the company's product organisation and spearhead the strategic direction, expansion, and operation of the company's product portfolio. Bryan Law, current Chief Marketing Officer at go-to-market data provider, ZoomInfo, joins as a Member of the Meltwater Board of Directors.

Meanwhile, the partnership with The Walkley Foundation underline's Meltwater's commitment to providing its customers with reliable insights that can power decision-making, Meltwater has also partnered with The Walkley Foundation.

"Our aim is to contribute to a thriving media landscape, resilient to fake news and foster a well-informed public conversation," Candido said. "With its focus on recognising journalistic excellence, elevating the craft and fostering essential discussions about the industry's future, our relationship with The Walkley Foundation and its awards provide the perfect fit to help us progress this goal."

The Walkley Foundation CEO, Shona Martyn, said : "We use Meltwater's media monitoring platform on a daily basis and their services play an integral role in the modern media landscape. We are grateful for their support."