Global media measurement and optimisation platform, Integral Ad Science (IAS) has debuted new partnerships with Pinterest and Reddit. The social media partnerships aim to provide global advertisers with AI-driven Total Media Quality (TMQ) Brand Safety and Suitability, including trusted campaign insights, frame-by-frame analysis, and comprehensive daily reporting.

The integration with Pinterest will be available in 39 countries and 40 languages. “Marketers are looking for brand safe destinations to reach highly engaged audiences across demographics as they look to safeguard and scale their brands,” said CEO of IAS, Lisa Utzschneider. “The launch of our AI-driven Total Media Quality for Pinterest reaffirms our commitment to giving advertisers the confidence that their spend is being allocated towards appropriate environments.”

Chief Revenue Officer of Pinterest, Bill Watkins, said: “In partnership with IAS, we are excited to offer brand safety to our customers and give them greater confidence in their advertising strategies through best-in-class technology,” he said.

IAS's partnership with Reddit will offer brand safety, suitability, viewability, and invalid traffic measurement through the TMQ product suite. This partnership offers advertisers trusted third-party transparency, enabling confident scaling of campaigns across Reddit’s communities with features like frame-by-frame video analysis and unified reporting via IAS Signal.

“Reddit continues to be a leader in contextually relevant conversations, with a breadth of opportunities for advertisers to reach its highly engaged communities,” said Lisa Utzschneider, CEO of IAS. “Our partnership will give Reddit customers additional confidence that their ads are appearing alongside content that aligns with their brand values via reliable and accurate data, so they can focus on driving business growth within Reddit’s uniquely valuable archive of human experience.”

EVP of Business Marketing and Growth at Reddit, Jim Squires, said: “Third party validation underscores our commitment to equipping Reddit advertisers with the tools they need to confidently grow on our platform.”