Digital media measurement platform, DoubleVerify (DV), has broadened its partnership with Pinterest to provide enhanced brand safety and suitability measurement. This new feature will enable global advertisers to independently authenticate campaign quality and safeguard brand reputation within Pinterest's user-generated online media environment.

CEO at DoubleVerify, Mark Zagorski, said DV's advanced AI-driven classification technology will allow advertisers to align their brand promotion with suitable content, thereby maximising transparency, effectiveness, and confidence in their digital investments. "We're thrilled to bring DV’s brand safety and suitability measurement to Pinterest, ensuring campaigns meet top media quality standards while maximising advertiser performance," he said.

The expanded partnership is expected to provide Pinterest advertisers with brand reputation insights, comprehensive coverage, and trusted measurement.

Chief Revenue Officer at Pinterest, Bill Watkins, said: "Pinterest is committed to using our platform to create a more positive experience online, and we strive to be brand safe by default with leading content policies. Through our expanded partnership with DoubleVerify, we are confident that advertisers will have the necessary tools to reach relevant, engaged audiences and help ensure that adjacent content aligns with brand values."