Cashrewards has a new chief marketing officer, appointing Lendi's former marketing and growth leader, Zara Cobb, to the position.

Cobb has spent the last three-and-a-half years with Lendi, firstly as its CMO before rising to group CMO, then chief growth officer in March last year. Prior to this, she was with Blue 449 as head of strategy and analytics and also looked after strategy and planning before that.

She also comes with agency-side experience, including group client partner for Match Media for a year, as well as several years with MediaCom in senior account management positions.

Cobb replaces Nicole Bardsley, who took up the head of marketing A/NZ role at Uber and Uber Eats in March, replacing Andy Morley, who was promoted last year to an APAC role. Bardsley had previously spent just over two years with Cashrwards.

Cobb exited Lendi in January, opting for a career break. She officially commences the role at Cashrewards this month. In a LinkedIn post, she said she was looking forward to the new professional challenge.

"I look forward to diving into this new chapter and contributing to the Cashrewards journey," she stated.