The Australian Association of National Advertisers (AANA) has expanded its community with the addition of 15 new members, including a diverse range of brands and organisations, from ABC and BHP to Volvo and 7Eleven.

The AANA, under the leadership of CEO Josh Faulks, is a representative body for the advertising and marketing industry in Australia. Its mission is to foster collaboration, connection, thought leadership, professional development, and responsible marketing.

"We are excited to welcome these exceptional brands and impressive marketers to the AANA family. Their expertise and insights will enrich our collective efforts to shape the future of a trusted and sustainable marketing industry in Australia," said Faulks.

Others to join the latest intake include Mutinex, Murmur, BlackBay Lawyers, MECCA, DoubleVerify, Carsales, Paramount ANZ, Hismile and v2food.

Leisa Bacon, Director Audiences at ABC, said: "The ABC is Australia's most trusted media provider. Joining the Australian Association of National Advertisers enables us to contribute a voice on key issues as media evolves across different platforms, as well as providing access to training, events and growth opportunities for our in house marketing, media and creative teams. At the ABC we look to take a leading role in the areas we operate in, to maintain the highest standards for all of our activities."

Julie Hutchinson, Marketing Director at Volvo Cars Australia, said: "Volvo Cars is delighted to be a member of the AANA. We're looking forward to actively contributing to discussions and advocating for our industry. Our ability to access AANA's training will undoubtedly support the growth and development of my team, and support the outcomes of our business. We're excited by the platform AANA provides to meet and connect with other marketing professionals across Australia."

Kate Blythe, Chief Marketing Officer at MECCA, said: "I am passionate about building international brand fame in innovative and creative ways that not only disrupts the retail and marketing landscape, but excites and delights customers and brands alike. Joining the AANA is a key milestone in our advertising and brand awareness-building journey at MECCA and we are thrilled to be part of the conversation that focuses on the future of modern marketing."