A recent survey conducted by Ipsos Global Advisor has revealed a decline in Australians' satisfaction with their romantic and sex lives.

The study found that while 74% of Australians feel loved, only 53% are satisfied with their sex lives. This represents a significant drop from 61% in 2023 to 53% in 2024.

The survey further revealed that women reported higher 'love' satisfaction than men (77% vs 70%). Millennials emerged as the most satisfied with feelings of love (82%), followed by baby boomers (75%) and Gen X (71%). Gen Z, however, reported the lowest feelings of love (62%).

In terms of global rankings, Australia falls within the bottom six countries for satisfaction with sex lives, alongside Hungary, Italy, Canada, South Korea, and Japan.

The study also highlighted a generational divide in romantic and sexual satisfaction. Millennials reported the highest romantic/sexual satisfaction (61%), with other generations hovering around the 50% level. Meanwhile, 80% of married couples or those with partners reported satisfaction with their relationship, a decline from 87% in 2023.

Interestingly, Gen Z reported the lowest relationship satisfaction (72%), while other demos ranked much higher: Millennials (79%), baby boomers (82%), and Gen X (85%).

The global survey, conducted across 31 countries, found that 83% of people are satisfied with their relationship with their spouse/partner. Globally, 74% of people feel loved, with 82% of those with a spouse or partner feeling loved, and 68% of single people.

In terms of satisfaction with romantic/sex life, 62% of people globally are satisfied, with millennials being the most positive (67%). People in Thailand, the Netherlands, Indonesia, Malaysia, Peru, and New Zealand are the most likely to be satisfied with their spouse/partner. Conversely, people in South Korea, Japan, and Italy are the least likely.

"This latest survey shows that Australians' satisfaction with their romantic and sex lives has decreased over the past year. Other surveys, conducted by Ipsos, have shown Australians are concerned about the rising cost of living - perhaps this impact is now being felt in our relationships, making couples feel more stressed about their daily lives," Ipsos Australia Public Affairs Deputy Managing Director, David Elliott, said.

The survey was conducted from December 22, 2023, to January 5, 2024, among 24,269 adults aged 18 and older.