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Sports design takes flight,
New hires join the creative fight,
SDA's future's bright.
Sports Design Australia bolsters team and client base amid rapid expansion
Sports Design Australia (SDA), a creative agency specialising in sports design, has announced new hires and an expansion of its client base across the sporting industry. The agency, founded by CEO Ryan Ellul, Chief Customer Officer Cass Wilkins, and Chief Creative Officer Reece Carter, has recently welcomed two full-time graphic designers to its growing team.
Kyle Bennetts, the new Senior Graphic Designer, brings a decade of experience to the table, including leading creative output for Hawthorn Football Club. Jenna Moberley, the new Mid-weight Graphic Designer, joins the team with a portfolio from her time with the Gold Coast Titans and Melbourne Storm.
In less than three years, SDA has grown from a small agency into a creative network with over 50 specialists worldwide. This rapid growth is not just about numbers, as CEO Ryan Ellul explains, "We’re extremely proud of the rapid growth we’ve seen. Our expansion isn’t just about numbers, but the quality of work we deliver and the long-term relationships we build with our clients."
SDA's client roster includes Football Australia, Melbourne Storm, Cricket Victoria, Sydney Swans, and streaming giants Paramount+ and Amazon Prime. The agency plans to continue expanding its creative teams both locally and internationally.
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