Telstra and The Monkeys, part of Accenture Song, is set to launch a uniquely Australian Christmas campaign titled 'Hello Christmas'.

The campaign, directed by Glendyn Ivin at Exit, weaves a tale of a lost reindeer named Dasher and a little girl named Cassie.

The soundtrack is by Australian band Zefereli, featuring their 2016 ballad 'Oh Christmas'.

Brent Smart, Chief Marketing Officer at Telstra, said 'We wanted to rise above the retail noise in the market at this time of year, especially in our category, with a big brand statement for Telstra. We created a uniquely Australian Christmas story with a unique role for the Telstra brand. I want to especially pay tribute to The Monkeys for a great piece of work, what a way to go out on the brand.'

Ant Keogh, The Monkeys Chief Creative Officer, said 'We’ve loved bringing Dasher and this campaign to life, and we know Aussies will love it as much as we do.'

The campaign is set to roll out across the coming weeks and includes a TV spot. It is a collaborative effort involving a diverse team of individuals from Telstra, The Monkeys, Exit Films, The Editors, ALT VFX, Zeffirelli, SqueakEClean, Toby Burrows, Electric Art, and OMD.