Global footwear and apparel retailer, Foot Locker, has struck a new partnership with the Australian men's national basketball team, the Boomers.

The partnership includes player appearances at Foot Locker's QV store in Melbourne, the Boomers sporting the Foot Locker logo on their official game day shorts, extensive media exposure across various platforms, and support for a Boomers and Opals Super Camp in July.

"Foot Locker is committed to fuelling the culture, passion and excitement of basketball at all competitive and community levels in Australia. Our basketball partnerships ensure we are there with the right product and service for an athlete's journey from junior camps and tournaments to the highest professional level. The Boomers squad, filled with local and NBA talent, represents the pinnacle of this journey. We're proud to partner with Basketball Australia and celebrate the impact of basketball from local courts to the world stage," said Senior Director of Marketing for Asia Pacific, Brendan Graham.

The partnership will debut at the Ford BALLIN’24 series at John Cain Arena in July. Foot Locker will also provide exclusive deals and prizes for the 500 participants of the Super Camp. Boomers point guard Josh Giddey and Basketball Australia’s EGM of High Performance, Jason Smith, have expressed their excitement and gratitude for the partnership.

"Teaming up with Foot Locker feels like a homecoming for me. Growing up, Foot Locker was where I'd go to gear up for game day and now, in a year we strive for gold, they are by our side for this journey. I am excited to rep our new game day kit, meet with our passionate Foot Locker fans, and see the impact of this partnership on the basketball community nationwide," said Giddey.

Smith said: "It’s great to have Foot Locker as a supporter of the Boomers program adding to their ongoing contributions to Australian basketball. We have a big year ahead and our success on the court is only made possible with partners like Foot Locker behind us."

Foot Locker's partnership with the Boomers is part of its ongoing commitment to basketball at all levels in Australia, including support for Basketball Australia’s National Championships and the NBL1, WNBL, NBL and globally-recognised streetball event, Summer Jam.