ELLE Australia and MG Motor Australia partnered up to celebrate the next generation of creative talent at Sydney's Overseas Passenger Terminal during the Vivid lights this week.

The event, hosted by comedian Millie Ford, attracted 350 attendees from various creative fields and boasted a combined social media reach of over 20 million people. Six rising stars were honoured at the event, including Violet Grace Atkinson, Sean Brady, Ayesha Madon, Flex Mami, Mel Jarnson, and Maria Thattil.

The event also marked the official launch of the all-new MG3 in Australia and New Zealand. The MG3, available in two variants, Hybrid+ and MG3 (petrol), with two grade options, Excite and Essence, features a new platform, new exterior and interior design, superior performance, reduced CO2 emissions, and improved fuel economy. The MG3 is powered by a new 1.5 litre Hybrid+ four-cylinder engine that charges while you drive.

"The new MG3 and MG3 Hybrid+ really is extraordinarily normal. The MG3 was always popular for its practicality and its good looks. Now we have an opportunity to reach people not necessarily looking for an EV up-front. Sure there is a price premium, but it's also the best-equipped and efficient MG3 to date," said Jennifer Gulliver, Senior Marketing Portfolio Manager for MG Motor Australia.

Attendees included MG Motor Australia CEO Peter Ciao, Pip Edwards, Moana Hope, David and Libby Koch, Hannah Diviney, Jessica Rowe, Jordan and Zac Stenmark, and Are Media General Manager of Fashion and Beauty, Nicky Briger.

"Last night was a fantastic celebration of the new, now and next – qualities MG and ELLE Australia share and champion. We’re very proud to work with the wonderful team at MG to celebrate the next generation MG3 and the next generation of creativity and creative talent in Australia. The MG3 event was a great example of how Are Media can create bespoke experiences for our partners, with built-in amplification across our brands and networks," said Briger.

ELLE Australia Editor, Grace O’Neill, said the focus was on celebrating the new, now, and next.

"This special event was a wonderful opportunity to showcase Australia’s rising stars. As incubators of talent in music, film, fashion and art, we are thrilled to be celebrating both young creativity and auto innovation with MG. ELLE Australia and MG are proud to have brought together an inspiring group of individuals to celebrate the future of Australian culture and creativity. Last night’s event was a testament to the power of collaboration and innovation in shaping the cultural landscape of tomorrow," she said.

The MG3 launch event is part of a wider marketing campaign by MG, Are Media and Joy Agency, including PR, influencer marketing, social content, podcasts and ELLE digital and editorial content.