Marie-Celine Merret, also known as 'MC', has been appointed as the Head of Creative Technology at Made This, a specialist production company launched by Clemenger Group.

The company, which focuses on craft and innovation in content creation, has brought MC on board to oversee areas such as Experiential, Immersive storytelling, Gaming, AR & VR, XR, AI and content automation.

MC has a notable track record in the field, having established Media.Monks in Australia and New Zealand alongside Vinne Schifferstein, the Managing Director of Made This. Prior to this, MC was with Media.Monks in New York, where she developed the immersive and emerging technology practice and led the production of award-winning work. MC has also worked at Fake Love, a New York Times Experiential Design Agency, and Vandal, where she helped develop their digital placemaking practice.

"I’m extremely happy that MC is joining us at Made This. She’s one of the most forward-thinking can-do people in the industry that truly combines artistry with innovation. She’s critical in our journey to help clients change the way their creative work is being made," said Vinne Schifferstein.

Iain Todd, General Manager - Operations at Made This, echoed this sentiment, noting the production landscape is evolving faster than ever.

"Brands are demanding a relevant capability that can make work in new and exciting ways. And MC’s appointment gives us exactly that," he said.

MC herself expressed excitement about the new role, stating, "I’m super excited to join Made This to deliver on their mission and shape the next chapter in bringing more innovation driven solutions to our clients in both the work itself but also the production tactics. My background and passion are focused around creating work that evokes feelings and immerses people in unusual and astounding experiences all by blending sharp creativity and emerging technology, so this partnership is a perfect alignment."