The Greater Western Sydney (GWS) GIANTS have welcomed two new sponsors for the ongoing AFL season, with Peninsula Group's Peninsula Employsure and BrightHR signing on for a season-long partnership.

Peninsula Employsure, a specialist in employment relations and work, health, and safety (WHS), and BrightHR a HR software provider, have attributed the partnership to a shared goal of supporting Australian communities, and a commitment to teamwork, performance, and resilience.

CEO of BrightHR ANZ and Peninsula Employsure ANZ, David Price, said: "The foundation of our partnership is in supporting businesses across the country that work every day to keep our communities thriving, whether it be the tuckshop on the corner or the town watering hole." He added, "Almost all Australian businesses are small-to-medium enterprises, and they exhibit many of the same qualities that are valuable in sport: teamwork, meeting performance goals, and having a committed mindset when it comes to achieving success. It’s clear why business and sport are the perfect match."

Price drew parallels between the challenges faced in business and sport. "It takes hard work, soft skills, and, most importantly, resilience, to run a business or be a professional AFL player. Injuries and losses are common in business and sport. But it’s persevering through setbacks and overcoming adversity that leads to success in both games," he said.

GIANTS Executive General Manager of Commercial, Alex Stanley, said: "We’re excited to welcome Peninsula Employsure and BrightHR to the GIANTS family and feel there’s great synergy between our two organisations."