Great Wall Motors (GWM) has worked with independent creative agency, The Hallway, on a new campaign for its Tank 500, a hybrid off-road 4x4.

The campaign is spearheaded by a 30-second film directed by Scoundrel's Ariel Martin, which encourages viewers to act on their desire to explore.

The film utilises a quote from Rudyard Kipling: 'Go and look behind the Ranges - Something lost behind the Ranges. Lost and waiting for you. Go!'. The campaign will be rolled out across TV, out-of-home advertising, social media, and display.

Head of Marketing & Communications at GWM Australia & New Zealand, Steve Maciver, described the Tank 500 as a flagship, 7-seater SUV that offers Australians the opportunity to explore the country in comfort and with the latest technology.

"As our newest flagship, 7-seater SUV, the Tank 500 offers Australians the opportunity to explore the best this great land has to offer - and to do it in supreme comfort while surrounded by the latest technology, as this latest campaign shows," he said. "Even at a more premium end of the market, Tank 500 offers undeniable value and is set to shake up the SUV segment like no other. ‘Out there awaits’ for families across Australia."

The Hallway CCO & Partner, Simon Lee, said the campaign taps into the desire to escape daily life, with the Tank 500 serving as the vehicle for this exploration.

"There’s a voice inside all of us that sometimes urges us to escape from the confines of our daily lives. This campaign reminds us how important it is not just to hear but also to heed that inner voice. The words of ‘The Explorer’ provide the narration as the Tank 500 - the ultimate luxury 4x4 - takes us out ‘behind the ranges’ in this latest iteration of our ‘See you out there’ creative platform."

The Tank 500 is a new entrant in the competitive 4x4 category, offering tech and off-road ability with hybrid engines across its Lux and Ultra grades.

The Hallway is known for creating and growing brands like BINGE, Suncorp Bank, NOVA FM, GWM, and Dexus.