DoubleVerify, a software platform specialising in digital media measurement, data, and analytics, has announced global availability of what it claims to be the industry's first comprehensive media authentication offering on Reddit.

The new offering includes DV Authentic Ad, a proprietary metric providing advertisers with an additional layer of trusted, third-party transparency into campaign delivery. This aims to achieve a brand suitable environment, within the intended geography, on advertiser's Reddit ads.

In Australia, Reddit has more than 1.9 million followers. DoubleVerify introduced its viewability and invalid traffic solutions on Reddit late last year. The latest release aims to provide advertisers with access to additional brand safety and suitability measurement, in-geo authentication, and DV Authentic Ad reporting. Advertisers can activate DV measurement solutions across all formats including Image Ads, Video Ads, Free-form Ads (Text), and Carousel Ads.

"We're excited to partner with Reddit, to help campaigns on Reddit meet key media quality criteria while driving impact and performance for advertisers," said Mark Zagorski, CEO, DoubleVerify.

"DV's mission is to help brands safely optimise digital investments to drive better business outcomes. To accomplish this, it's essential we verify everywhere key audiences consume media online, especially in fast-growing user-generated content environments like Reddit."

Reddit's user base comprises over 100,000 communities dedicated to a vast range of topics and interests. DoubleVerify's new offering on Reddit provides advertisers with brand equity protection, fraud detection, viewability measurement, and in-geo delivery.

"Reddit's unique approach to content moderation harnesses the power of community, systems and tools. This allows advertisers to focus on driving performance with confidence that their ads are appearing in environments that align with their brand values. Third-party verification is also an important part of delivering this confidence and we want to ensure our clients have the tools they need to feel great about their investment in Reddit," said Harold Klaje, Reddit Chief Revenue Officer. " We're excited to bring our advertisers an added layer of transparency with this additional investment in our brand safety solutions, via a best-in-class partner, DoubleVerify."

DoubleVerify's brand safety and suitability solution extends to Reddit In-Feed and Conversation environments. Powering its brand safety solution is DV Universal Content Intelligence, DoubleVerify's classification engine.