The Women in Media Industry Insight Report for 2024 has revealed a growing dissatisfaction among women working in the media industry, driven by concerns about pay and a perceived lack of promotional opportunities.

The report, published on Monday, showed that 57% of women are either unsure or explicitly dissatisfied with their career progress, and over one-third are contemplating leaving their jobs. The dissatisfaction is particularly notable among early and mid-career women.

Petra Buchanan, strategic advisor to Women in Media, said: “Increased levels of anxiety and dissatisfaction are alarmingly evident in this year’s Women in Media Industry Insight Report 2024.” She added, “Career aspirations are being overshadowed by concerns about pay inequity and a lack of advancement opportunities.”

The report also highlighted a positive attitude towards the use of AI, with two-thirds of women surveyed expressing positivity about using AI, primarily for research and content creation. Furthermore, 46% of women are prioritising learning AI, followed by podcasting.

Buchanan said: “Constructively, the report highlights areas for skills development, with two-thirds of women surveyed positive about using AI, primarily for research and content creation, which shows a pragmatic approach to embracing new technologies. 46% of women are prioritising learning AI, followed by podcasting, recognising its importance in the evolving media landscape."

Meanwhile, 56% of women hold a negative view of the media industry's commitment to gender equality- 58% are concerned about better pay, 58% worry about the availability of senior roles, and 47% are concerned about limited promotional opportunities.

Buchanan emphasised the need for systemic change. “These results underscore the critical and urgent need for industry-wide systemic change, starting with a firm commitment to gender equality and addressing the above-average gender pay gap. This change must include providing fair compensation, ample growth opportunities, and a safe, supportive work environment so that women remain in the media and transition into leadership positions.”