Global marketing execution partner, adm Group, has launched a new retail media solution and network that enables brands to create a stronger in-store proposition through digital formats.

The new network, Connected Retail, drive in-store experience, utilising digital-out-of-home (DOOH) journeys across multiple touchpoints in the retail shopper journey to drive conversion. Connected Retail provides real-time data-led insights through a one-platform ecosystem.

"‘Our investment into Connected Retail as an omnichannel solution for our clients is part of our technology first approach to marketing execution. As retail media accelerates and expands, Connected Retail enables our clients to stay ahead of the curve, to enhance their in-store media offering and create seamless customer experiences, to accelerate sales and revenues. This is an exciting development for adm Group as we continue to grow and expand our offering for our clients’", said Chief Strategy Officer at adm Group, Dan Pike.

Head of Growth APAC at adm Group, Richard Murray, said the solution tackled a missed opportunity to engage customers and drive sales at the checkout counter. "This is a unique location where brands and consumers collide, presenting an exclusive opportunity for businesses to showcase their products and influence consumer purchasing behaviour in-store. By leveraging digital screens, brands can effectively reach consumers at crucial touchpoints during their shopping journey, ultimately influencing their purchasing decisions and enhancing the overall shopping experience."

The project was launched in partnership with travel retailer Lagardere AWPL and pilot partner brand Mastercard. Mastercard utilised Connected Retail to elevate their Priceless Campaign during the Australian Open, resulting in an uplift of up to 10% against selected criteria and an average order value increase of over 60%.

Mastercard labelled the solution as "‘a game changer in point-of-sale communications’" and expressed delight at the "‘outstanding results we have achieved.’"