Celebrity Ink has appointed Claxon as its new agency of record as the tattoo studio brand sets its sights on ambitious growth in Australia and globally.

Celebrity Ink currently operates 26 tattoo studios across Australia, Indonesia, Thailand, and Italy. Claxon's scope will encompass all aspects of media, creative, experience, and data.

The brand's founder, Johnny Cohen, expressed his confidence in Claxon's ability to support this growth. "As we prepare ourselves for big expansion both nationally and internationally, we knew that we needed help from an agency that has a proven track record of helping business scale and grow."

The media and creative agency's remit will include increasing customer engagement and loyalty across existing studios, while also supporting future franchisee interest in Australia, the UK, and US markets.

"We know that Claxon has capabilities far beyond 'just' marketing; their creative approach, PR offering, data driven tactics and holistic consultative approach, made partnering with them a no brainer for us. We're excited to see how this partnership takes shape and how they can help us enter new markets," Cohen said.

CEO of Claxon, Daniel Willis, said: "I'm excited both professionally and personally for Claxon to be working with the Celeb Ink crew. They're such an iconic brand and have such big ambitions, I'm looking forward to the team working with a client who isn't afraid to innovate and be bold," said Willis. He also noted a shared passion for tattoos between the Claxon team and Celebrity Ink, adding, "Tattoos are extremely common around our office, so it is safe to say Claxon's team shares a similar passion for the craft as Celebrity Ink's team. We can't wait to help drive significant growth for the brand on the global stage."

Work between Claxon and Celebrity Ink commences immediately.