Independent full-service marketing and communications agency, Bastion, has appointed Alexandra O’Neil as its new Head of Brand Marketing for Australia and New Zealand.

O’Neil joins the agency from Solotel Group, where as Group Marketing Manager for Solotel Group she led strategic marketing campaigns for a diverse range of brands including Moët Hennessy, Bacardi, Adidas, Levi’s, SXSW, Sydney World Pride, NSW Government, CUB, and Lion Nathan. Prior to her time at Solotel Group, O’Neil was part of Crown’s Business Development and Marketing team.

In the new role, O'Neil will be responsible for all marketing communications in the region, with a focus on driving brand strategy and business growth.

“It’s an exciting move to Bastion and I look forward to working with a team focused on creativity and strategy. As Head of Brand Marketing, I'll be focusing on building the Bastion brand, growing our industry position, and communicating our brand narrative to the market," said O'Neil.

The appointment follows Bastion’s recent announcement of Cheuk Chiang as the new ANZ CEO and the agency’s acquisition of digital creative agency, AnalogFolk Australia.

Managing Director of Experience - Growth at Bastion, Matt McCann, said: “We’re incredibly lucky to have found someone of Alex’s calibre to join the team. She is moving from an amazing career in hospitality at Solotel Group as Marketing Manager where she managed multiple brands.”