In a strategic move to bolster its leadership team, Fabulate, the social and content marketing workflow platform, has promoted Eliza Lewis to National Sales Director and Lucy Ronald to Head of Strategy & Talent.

Lewis, who joined Fabulate six months ago from Squad by Mamamia, will now be overseeing the company's sales operation. Her swift rise within the company is a testament to her leadership skills and her ability to drive sales, said Toby Kennett, CEO of Fabulate.

"Over the past six months at Fabulate, Eliza has shown exceptional leadership, drive and passion making her the natural choice as Fabulate’s National Sales Director. We look forward to supporting Eliza and seeing her continue to flourish in her new role," he said.

Ben Gunn, Chief Revenue Officer, echoed this sentiment. "Eliza has proven in a very short time the value she brings to the business. The sales team has responded well to her leadership and clients love working with her and the results she is delivering for them. By stepping into the national role she will be across all markets and continue to accelerate the business," he said.

Ronald, who has been with Fabulate since early 2022, will lead on client strategy and manage relationships with all of Fabulate’s talent agency partners. Her role will be crucial in shaping the company's strategic direction and fostering relationships with key partners.

"As Partnerships Director Lucy has consistently gone above and beyond to ensure optimal outcomes for all stakeholders. This unique ability to manage multiple stakeholders combined with her strategic vision for what makes a successful campaign places Lucy perfectly for her new role," Kennett said.

Fabulate was co-founded four years ago by Gunn, Nathan Powell, Kennett, and Sachin Singh with the ambitious aim to transform the way brands engage in the social media and content marketing space. The platform has since attracted major brands and agencies such as Qantas, Uber, Edelman, and Kinesso, who utilise Fabulate for their social and content marketing campaigns.

The company has also formed partnerships with influential content creators and talent agencies including Born Bred Talent, Day Management, and Neuralle.