Advertising commerce tech business Vudoo has hired Drew Perry as its new managing director for Asia Pacific. Perry, a seasoned professional in the ad tech industry, brings nearly two decades of experience to the role, having held senior leadership positions at FreeWheel and AOL. He is also the founder of Autonic, a provider of business automation and system integration solutions.

In his new role, Perry will focus on expanding Vudoo’s footprint within agency networks and building strong relationships with brands, retailers, and agencies at regional and local market levels. He will also work on crafting strategies that drive adoption, build key partnerships, and ensure Vudoo stays agile in the rapidly shifting digital landscape, specifically in commerce media, in the region.

CEO and founder of Vudoo, Nick Morgan, said: "We are delighted to welcome Drew to the team. His extensive experience in the advertising and ad tech industry, specifically on a global and local scale, is a great win for Vudoo. Drew’s values and strategic outlook align very well with the Vudoo team and we’re confident that his leadership will help drive our commercial and cultural goals, setting a strong foundation for the next phase of our growth across this key market in realising the Vudoo vision," Morgan said.

Perry believes Vudoo is uniquely positioned to enable brands and agencies to amplify their existing strategies, particularly through interactive shoppable ads. "I was drawn to Vudoo as it is at the forefront of innovation in commerce media, particularly in driving direct consumer engagement through interactive shoppable ads," he said.

"The ability to connect brands and audiences with seamless purchasing at the point of inspiration is incredibly exciting. Vudoo’s platform equips businesses to rethink and reimagine what a campaign can be, providing them with a point of differentiation to bolster engagement and drive innovative and effective results while measuring intent signals along the way. I’m excited to spearhead this transformation, particularly in APAC, where there’s huge growth potential in piloting innovative solutions."

This appointment follows the recent appointment of Raj Chauhan as President of the Americas. Vudoo has established partnerships with publishers including News Corp, Scroll Media, Are Media and New Zealand Media and Entertainment (NZME). Its global clients include Forever New, S&P Global and Kohler.