TrustYou, a global leader in guest feedback and reputation management solutions, has joined the Customer Data Platform (CDP) fray.

The platform, powered by artificial intelligence (AI), is designed to revolutionise how businesses in the hospitality industry utilise customer data for business intelligence, marketing, and messaging.

The CDP by TrustYou unifies customer profiles and purchase behaviours, transforming data into actionable insights. It integrates data from multiple sources, including Property Management Systems (PMS), surveys, and communication tools, providing a single source of truth for customer information.

Key features of the platform include unified customer profiles, AI-driven insights into audiences, personalised marketing, real-time data integration, event-based transactional communication, and comprehensive Business Intelligence (BI). The CDP also connects with email marketing tools like Mailchimp and Google/Meta Ads, and measures the Return on Investment (ROI) of the audience over time.

The platform can automate communication with predefined audiences at different stages using email, SMS or WhatsApp. TrustYou's CDP is designed to enhance marketing efforts, improve customer experiences, and drive revenue growth for a lower price point.

"By connecting all relevant data sources like PMS and surveys for hospitality, applying an AI-powered unification and BI platform on top of it, and then connecting again with best-of-breed marketing and communication channels, we now empower hospitality businesses to get a much richer and easier to manage tool set to enhance their marketing efforts, improve customer experiences, and ultimately drive revenue growth for a lower price point," Benjamin Jost, CEO and Co-Founder of TrustYou, said.

TrustYou's core product is the Customer Experience Platform (CXP), a solution facilitating seamless customer interaction. CXP empowers businesses to listen and respond to guest needs effectively, understand comprehensive insights from various online platforms, and showcase hotel reviews on websites and Google.