The 2024 Tour de France has captivated more than 3.9 million Australians to date, including over 1.3 million aged between 25 and 54.

The live streaming on SBS On Demand has seen a record year-to-date average audience, with Stage 2 of the Tour achieving the highest national Total TV reach of 944,000 viewers.

Last week, Total BVOD (Live + VOD) achieved the highest weekly consumption hours of 2024 at 3 million hours.

SBS is set to provide extensive coverage of both the Tour de France and Tour de France Femmes avec Zwift, with the men's race running until July 21, and the women's race from August 12 to August 18, post the Olympic Games.

In addition to the Tour de France, renowned French-Australian chef Guillaume Brahimi has returned with 'Plat du Tour', a show exploring the cuisines and culture of the regions the Tour passes through. 'Plat du Tour' is airing on SBS during the Tour de France coverage, featuring 21 inspirational recipes for the 21 Tour stages.

"Australian cycling fans have clearly been captivated by the action of the 2024 Tour de France and are enthusiastically tuning in to SBS for all the colour and excitement," SBS Director of Sport, Ken Shipp said. "With nine stages now down and still 11 to go, it's shaping up to be a massive year for the TDF on the network, and we couldn't be happier with the audience reception. This current generation of cyclists competing is the most interesting and colourful so far; more social media-savvy, more crowd-pleasing and more entertaining. There are fewer Aussies competing this year, but viewing is continuing to grow."

Shipp added the Tour de France is really coming into its own as a major annual viewing event for Australian sport fans to have on their calendar of must-watch events.

SBS will provide extensive coverage of both the Tour de France and Tour de France Femmes avec Zwift with the men's race until July 21, and the women's race from August 12 to August 18, post the Olympic Games.