The Out-of-Home (OOH) industry in Australia has reported a 6.7% increase in net media revenue for Q2 2024, totalling $305.4 million. This is a significant rise from the $286.2 million recorded for the same quarter in 2023. The figures, which are net and exclusive of commission, production and installation, represent advertiser campaigns posted each quarter and include all direct sales, estimated at 10% of total bookings.

Digital OOH (DOOH) revenue accounted for 74.4% of total net media revenue year-to-date, marking an increase from 71.9% for the same period last year. The OOH industry's ANZAC day campaign reportedly engaged 10.1 million Australians across 9,000 screens, with a donated media value of $4.6 million.

"The ongoing growth of the Out-of-Home (OOH) industry at 6.7 per cent net revenue in Q2 2024 underscores its robust and agile nature, driving towards the projected annual compound growth rate. Our industry campaign for ANZAC day engaged 10.1 million Australians across 9,000 screens with a donated media value of $4.6 million, highlighting the effectiveness of OOH," said Elizabeth McIntyre, CEO of the Outdoor Media Association (OMA).

The OMA, which represents nearly 100% of the OOH industry in Australia, was first incorporated in 1939 and traded as the Outdoor Advertising Association of Australia (OAAA) prior to July 2005. Its core functions include marketing and research, government relations and regulatory affairs, media relations, and member services.

"Marketing via the Out-of-Home (OOH) channel continues to demonstrate significant effectiveness in reaching and engaging audiences. This visibility ensures that messages are seen by a broad and diverse audience, enhancing brand awareness and recall," McIntyre added.