Fabulate, an Australian influencer marketing platform, has released its list of the fastest growing Australian creators and social brand accounts for June.

Among the fastest growing Australian creator accounts in June were TikToker dancer, James Chapman, comedian and Instagrammer He Huang, and independent supermarket chain Drakes Supermarkets.

Fabulate's Head of Strategy and Talent, Lucy Ronald, highlighted some of the notable creators in June's list.

"When you look at a TikToker like James Chapman, who had videos that last month generated videos with up to 55m views, you see why he is connecting with audiences. It's not just that James does light hearted dance routines but it's his use of the TikTok platform to give a fun, sometimes comical, and always authentic snapshot of his life that is engaging the audience," she said.

"Similarly, comedian He Huang's Instagram videos are also a lesson for creators in how to build a large audience, with some of her videos from the Melbourne Comedy Festival garnering 12M plus views thanks to her hilarious stand up gigs," Ronald said.

This month also saw growth of the Drake Supermarkets YouTube account. "While still relatively small on subscriber numbers, compared to its bigger competitors it's really providing a lesson for brands in how to use YouTube shorts to grow and connect particularly with younger audiences - when some of its content is getting 10m views," Ronald added.

This marks the second time Fabulate has utilised data from its Fabulate Discovery Platform to identify emerging Australian creators on TikTok, Instagram, and YouTube.

"It's such a varied collection of creators coming through the Fabulate lists each month. What they all have in common is their ability to connect with Australians and also overseas audiences in a really compelling way and one which speaks to the media and creator economy in 2024," Ronald noted.

"Each time we look at each month's data we're always impressed with the breadth and diversity of the Australian creator ecosystem. From Queensland nurse Rob using TikTok to better inform people in first aid treatment to YouTube dad Luke teaching DIY reno or foodie Ezzat exploring Melbourne's best eateries on Insta, and everything in between Fabulate's Discovery data is allowing marketers unlock access to some incredible creators who are each building strong communities behind them. Each in a very different way."

The five fastest growing creators on each platform can be found on Fabulate's website.