Australian online insurance provider for small businesses, BizCover, has launched its fist all in-house business insurance campaign during the Australian Open.

The campaign aims to highlight how smaller brands can amplify their market presence, even with limited marketing budgets. It's a strategy that resonates with BizCover's core audience of small businesses, who often have to punch above their weight in a competitive market.

This marks the first time the company has taken full creative control over a campaign, from conception to execution, demonstrating its confidence in its in-house capabilities.

"At BizCover, we support and believe in the power of small businesses. The campaign aims to make business insurance more entertaining and approachable for all small business owners in Australia starting the year and shop around, compare policies and find savings," said Sharon Kenny, Head of Marketing at BizCover.

The campaign narrative features BizCover employees attempting to play against a professional tennis coach, a humorous nod to the importance of business insurance. Considering itself as an underdog in the insurance industry, Bizcover's campaign also aims to prove how smaller brands with limited marketing budgets can aim big, be creative and grow their market presence supported by their in-house operations.

In a further show of support for the underdogs, BizCover will be sponsoring players in the 2024 Australian Open. This move aligns with the company's ethos of backing small businesses and those who dare to challenge the status quo.

The campaign will be featured across a range of platforms, including streaming services (BVOD), social media, and display. Founded in 2008, BizCover has over 220,000 customers.