![](/sites/default/files/2024-08/265b676a2d6d4954965f4b565dd30431.jpeg)
Image cropped Pic: Midjourney
Editors' Note: Many Fast News images are stylised illustrations generated by Dall-E. Photorealism is not intended. View as early and evolving AI art!
Digital screens glow,
Paralympic triumphs shown,
Inclusion will grow.
QMS and partners rally behind Australian Paralympics team for Paris 2024
QMS and its partners, Toyota Australia, Allianz, Woolworths and Bupa, are throwing their support behind the Australian Paralympics team for the upcoming Paris 2024 Paralympic Games.
The brands will use the outdoor media company's digital screen network to showcase all the latest Paris 2024 Paralympics Games news, stories and results as they unfold in real-time from Paris.
The Games, which are scheduled to run from 28 August to 8 September, are anticipated to be the largest and most successful event in Paralympic sport, with over 4,000 athletes from around the globe competing in a total of 549 events. Paralympics Australia is set to take a team of 160 athletes from 17 sports to Paris.
Interim CEO of Paralympics Australia, Cameron Murray, said: "Paralympic sport challenges mindsets and assumptions about what people with a disability can achieve. With the support of QMS, we have a platform to deliver the most inclusive Paralympic Games experience for all Australians and to, importantly, share the lived experiences, ideas and aspirations of our Para-athletes. We've already seen the power of QMS' network in celebrating our Para-athletes in the lead up to Paris, and now we will be able to share the triumph and pride of our Australian Paralympic team in real time, across Australia with QMS' powerful digital network."
Chief Sales Officer at QMS, Tim Murphy, said: "Paralympic sport is incredibly powerful as it showcases unique stories of resilience, determination and the strength of human spirit. We are thrilled to be moving into 'Games time' with Paralympics Australia and our partners to share the stories of unity and triumph of our Para-athletes and to inspire and drive social change towards a fairer and more inclusive Australia. Our Paris 2024 Digital Screen Network has already shown the power of delivering the most iconic moments in Paris to Australians during DOOH's peak commute times during the Olympics and we cannot wait to see more celebrations and memorable moments from the Paralympics across our network in the weeks to come."
The Paris 2024 Digital Screen Network will run until the closing ceremony of the Paralympic Games on 8 September. QMS is the Official Outdoor Media Partner of the Australian Olympic and Paralympic Teams for Paris 2024.
Partner Content from Salesforce
The AI Imperative: It’s Time for Financial Services to Embrace AI
How Trusted AI Opens Up New Possibilities for Customer Service