Search intelligence platform Captify has appointed Jaclyn Hadida as its new Managing Director for Australia. She takes over the remit from Krish Raja, who relocating to New York to focus on emerging business development opportunities.

Formerly the Country Manager at InMobi ANZ, Hadida will now oversee all revenue and client-facing functions for Captify’s Australian business, including programmatic sales, direct sales, client strategy, data partnerships, trading, and insights functions.

"We’re absolutely thrilled to appoint Jaclyn to the role of Managing Director. She brings with her such an incredible wealth of experience across programmatic, media, data, and team leadership, and will be a huge asset to the business. No doubt Jaclyn will further amplify the Captify culture and spirit in Australia," said CEO of Captify, Mike Welch.

Captify recently announced the expansion of its in-house Creative Studio for the Australian market, offering data-driven rich media placements. The company is also focused on delivering unique insights and measurement tools for marketers, including search uplift across digital and TV advertising as well as share of search monitoring across a marketer’s media plan, alongside existing search-powered strategy and activation solutions.

"I’m incredibly excited to join Captify at such a pivotal moment for the programmatic industry. The Australian market has taken to the Captify brand and product really well over the years thanks to the founding team and I look forward to taking the business to the next stage of its evolution in Australia as the programmatic ecosystem is rejuvenated with new technologies like Captify’s Search Intelligence," said Hadida.

Captify claims to be the largest holder of onsite search data outside the walled gardens and connects searches from over 3 million websites globally.