IVE Group has acquired independent agency Elastic as part of the business' strategy to expand its marketing services, offering greater ideation and campaign execution across all marketing channels.

Elastic, a creative and production agency known for delivering innovative solutions, has been operating for over 18 years. The agency has built a reputation for strategic thinking, innovative creativity, and high-quality production.

Managing Director of IVE Group, Matt Aitken, said: “We have been building our relationship with Elastic over the last 12 months and are thrilled to welcome both Sydney and Melbourne teams into IVE Group. The talented team at Elastic has been delivering fantastic work for over 18 years, and the synergies made them the perfect fit. They have a great balance of strategic thinking, innovative creativity and high-quality production, which means we are now able to offer our clients greater through the line ideation and campaign execution across all marketing channels."

Managing Partner and Co-Founder of Elastic, Nathan Richman, sees the acquisition as an opportunity to amplify their creative impact. ""At Elastic, we have always been driven by a passion for delivering effective results, so we’re excited about this new chapter and what it means for our clients. Joining forces with IVE not only enables us to amplify our creative impact, but also provides access to a broader range of resources and in-house expertise. Together we are ready to redefine what’s possible and deliver further innovation for our clients.”"