Foxtel Media has named Dentsu's Daniella Kenney as its new Head of Programmatic, responsible for developing and implementing short- and long-term strategies with agency programmatic channels to identify and sell unique sponsorship and advertising solutions across video.

Kenney brings over a decade of leadership experience in the advertising and media sectors, most recently as Head of Digital Partnerships at Amplifi, Dentsu ANZ, based in Melbourne. She has also held senior roles at Yahoo!7 and Fairfax Media, and has participated in leading industry forums, including The Women in Programmatic Network, Melbourne Programmatic Collective, and Future of TV Advertising. She will be reporting to the Chief Sales Officer (CSO) and will be based in Melbourne.

Foxtel Media CSO, Nev Hasan, said: "Daniella Kenney has a proven track record in leading commercial digital partnerships across Australia, and is a renowned industry thought leader in digital programmatic. Her extensive knowledge of not only the agency programmatic landscape but also of demand and supply side platforms will enable her to deliver the best advertising insights and outcomes across Foxtel Media channels for our clients. We welcome her to the team and look forward to the contribution she’ll make to our business."

In her new role, Kenney will leverage leveraging her understanding of data and ad technology, as well as her deep client and partner relationships.

"It’s a hugely exciting time to be working in streaming, and to join Foxtel Media - the leaders in this space - is a dream role. I’m working with an amazing team and great clients, developing cutting edge technologies and advertising strategies of the future. Being industry leaders is both a responsibility and an opportunity to pioneer innovation in this space," said Kenney.