Digital consultancy G Squared has announced the appointment of John Phung as its first Head of Data and Analytics.

Phung, a former senior executive at AKQA, Digitas and Dentsu, specialises in data strategy and will lead G Squared’s data analysis and reporting capabilities in paid media, SEO and web.

Phung brings over a decade of digital experience in data strategy and activation roles with clients. At AKQA, he was a lead data marketing specialist managing data-driven strategies for marketing technology and communication programs. He also held senior roles at Digitas and Dentsu, where he was national analytics manager for Amnet - the trading desk for Dentsu-Aegis network.

In his new role, Phung will work closely with G Squared’s consultants to provide strategic insights for clients, including maximising investment decisions with best practice attribution models across the digital marketing mix. G Squared's client roster includes Mirvac, Mitsubishi Electric, Meriton, Bunnings and Specsavers.

G Squared recently launched Burrow, a dedicated 24/7 community management and social monitoring agency to mitigate online brand risk.

"As we continue to innovate and drive superior outcomes for clients, we recognised an opportunity to leverage and enhance our current data and analytics capabilities that will deliver enhanced returns on their marketing investment," said George Photios, co-founder and director of G Squared. "John’s hugely experienced and aligned with our client ambitions and those of the agency. His broad skill set and background in data, analytics and tech platforms enable him to collaborate effectively with diverse stakeholders to deliver top-tier data-driven strategies and we’re delighted to welcome him to our team."

Phung said: "The opportunities for leveraging data and analytics to drive meaningful results for G Squared’s clients is vast. Having worked for a number of large multinational networks in recent years, I’m looking forward to bringing my experience to one of the leading independent digital consultancies in the country."