Foxtel Media has announced new partnerships with Vodka Cruiser and Snaffle for the latest season of the popular dating reality TV show, FBoy Island.

Hosted by reality star Abbie Chatfield, the show is a hit among the 18-34 demographic, making it an ideal platform for these brands to engage with their target audience.

This marks the first collaboration with BINGE for both Vodka Cruiser and Snaffle. The FBoy Island campaign is Vodka Cruiser’s first integrated partnership for a BINGE Original unscripted format. The campaign includes product placement in the show, BINGE streaming sponsored assets, a bespoke integrated television commercial, and a social media series.

"With the buzz and excitement surrounding the second season of FBoy Island, we knew BINGE was the ideal platform for Vodka Cruiser's new Cola flavour. We’re excited to be partnering with BINGE on this initiative and to participate in the contestants’ journeys to finding true love while enjoying the experience, which is what Vodka Cruiser is all about,” said Angelique Kyritsis, Brand Manager at Asahi, Vodka Cruisers’ parent company.

Snaffle, an ecommerce store with built-in consumer finance, will launch its first public activation and partnership with BINGE.

“The Snaffle Strut is an encapsulation of how you feel when you shop with us and get what you want, when you want, for bite-sized payments that still leave cash in your pocket to enjoy everyday life. We found an ideal fit with BINGE’s FBoy Island, which shows off people strutting in the way our customers might, and also hits our key demographic,” said Paul Winslow, Chief Marketing Officer at Snaffle.

The second season of FBoy Island started on August 5th. Vodka Cruiser will debut a custom TV commercial filmed on the set of FBoy Island.

“For the first time on BINGE, Vodka Cruiser will debut a custom TV commercial filmed on the set of FBoy Island, seamlessly incorporating the Vodka Cruiser’s new cola flavour into the flow of the show. Additionally, Abbie Chatfield will teach the 'FBoy Island / Snaffle Strut,' offering an exciting off-screen engagement opportunity for Snaffle. These dynamic partnerships will spice up the new season of FBoy Island, promising fans a blend of fun, excitement, and enjoyment,” said Nev Hasan, Chief Sales Officer at Foxtel Media.