Surrey Hills-based SEO agency, Prosperity Media, has appointed Ellie Sumner as its inaugural Digital PR Manager as the agency looks to expand its Digital PR offering in Australia.

Sumner brings four years of Digital PR experience to the role, having begun her career in the UK at Digital PR and SEO agency, Digitaloft. Upon relocating to Australia, she broadened her skills by working in traditional PR at a reputable Australian agency.

"It’s an incredibly exciting period for Digital PR in Australia. We’re witnessing a significant surge in interest from both our existing clients and prospective businesses, and we’re expecting this to continue to grow as more marketers recognise the importance of Digital PR," said Digital PR Director at Prosperity Media, Jonas Grünfeld.

Prosperity Media launched its digital PR offering in August 2023. The agency traditionally works with medium to enterprise-level clients, focusing on SEO and content marketing. The strategic appointment of Sumner is part of Prosperity Media's plan to scale up their Digital PR operations, with the ambitious goal of building the best Digital PR service in the APAC region.

"We’re thrilled to welcome Ellie to the team to help grow our Digital PR offering and achieve amazing results for our clients. With over 15 years of collective experience now within our Digital PR team, we're equipped to provide end-to-end Digital PR campaigns, all the way from ideation to outreach, alongside reactive PR strategies," Grünfeld said.

Founder of Prosperity Media, James Norquay, said: "Over the past five years, we've observed a significant surge in the popularity of Digital PR in the UK and USA, and now Australian companies are showing increasing interest. However, there's a noticeable gap in the market for local Digital PR teams with expertise in both link-building through Digital PR and a nuanced understanding of the Australian media landscape. This realisation led to the introduction of our Digital PR service, complementing our existing SEO offerings. We believe that Digital PR is poised to become a prominent trend in Australia, and as an agency, we're committed to investing time and resources into building a strong Digital PR team."