Panasonic Australia has rolled out a new brand campaign, 'Create Today, Enrich Tomorrow', honing in on the company's history of providing innovative products for pivotal moments in Australians' lives.

The campaign will be broadcast on BVOD, digital, and social media platforms, featuring a range of Panasonic products, including microwaves, air conditioning, personal care, and LUMIX cameras.

The campaign was created in collaboration with creative agency Cocogun and production company Majella, with Gabrielle Pearson as director. Media for the campaign was handled by Awaken.

Panasonic Group Manager - Home Appliances and Marketing Communications, Charissa Sano, said: "It’s really exciting to be in market with a campaign that highlights the breadth of the Panasonic range, and reminds consumers of the key roles our products have played in their lives over the years."

Panasonic Marketing Communications Manager - Home Appliances, Emma Laing, said: "From keeping cool to looking great, cooking up a storm and listening to your favourite playlist, Panasonic products have been there for Aussies for over 60 years. This campaign brings that to life in a refreshingly relatable way."

Cocogun co-founder and Creative Partner, Ant Melder, said: "It’s been a privilege working with the Panasonic team on this very important and special project, to demonstrate the key supporting role that the brand plays, in a fun, dynamic, contemporary way."