Klook has enlisted The Lucid Agency to spearhead its media relations in Australia and New Zealand ahead of the global travel and experiences booking platform's 10th-anniversary celebrations.

The agency's mission is to amplify Klook's standing as a tech travel company that is redefining travel for young Australians and New Zealanders.

Klook's Director of Marketing, ANZ, Diana Vidovic, said: "With upcoming milestones and another season of growth for Klook, we're excited to be partnering with The Lucid Agency to spread the word about Klook as a disruptive travel company improving the way young Aussies and Kiwis book their holidays. With Lucid's know-how of Japan and Klook's continued focus on Japan as a key destination, we believe this collaboration is well aligned to strengthen Klook as the go-to platform for Japan travel. Beyond Japan, we are also excited to continue to empower the next generation of social, mobile-savvy Gen Z and Millennial travellers to "Keep Looking" around the world; from iconic theme parks and attractions to connecting them with local operators for cultural experiences and tours."

Lucid Director and co-founder, Daniel Jacobs, highlighted the growing trend of travellers taking control of their itineraries. "With more people prioritising and spending more on experiences - especially Millennials and Gen Z - it's not surprising we've seen Klook's game-changing travel experiences booking platform gain real momentum in Australia and New Zealand," he said. "Our knowledge of the travel sector indicates there is a fast-growing appetite among travellers to take ownership of their itineraries, from researching new and more sustainable experiences to managing bookings end-to-end. The Lucid Agency is thrilled to have the opportunity to support Klook during such an important milestone year - further strengthening the brand's reputation as a leader in curated travel experiences offering easy access to attractions, tours, and transport all over the world."

The Lucid Agency also represents other tourism and travel clients including Tiny Away and the Japan National Tourism Organisation.