OMG Australia has appointed Kim Hamilton to the newly created role of Chief Marketing Officer, as the group looks to consolidate individual brand teams into a single national marketing and business development 'community'.

Hamilton joined OMG agency OMD in 2013, initially leading the Performance Group and progressing through the national executive team until her appointment as Group Managing Director last year. She has been integral in OMD Sydney's growth story and sustained success with the agency's revenue increasing by over 50% during her leadership, with new business wins and retentions including Suncorp Group and NSW Government.

In addition to her time agency side, Hamilton has more than a decade of experience in brand marketing roles across Westpac and Optus.

Hamilton will transition into the new role this month, and will report directly to OMG Chief Executive Officer, Peter Horgan.

"With a sustainable growth agenda and pipeline spanning AI enablement within our Omni marketing orchestration platform to eCommerce acceleration with the global acquisition of Flywheel, the consolidation of our marketing and business development expertise was a critical next step for OMG," said Horgan. "Highly respected by our people and clients, Kim brings together a dynamic combination of brand marketing and agency experience, positioning her as the ideal leader to drive this elevated function for OMG. I look forward to working closely with Kim as we enter this exciting new phase."

"I'm incredibly excited about this new opportunity and feel privileged to work across OMG's diverse portfolio of brands. My focus will be on driving strategic growth initiatives that will supercharge our brands, elevate our business, and create meaningful value for our clients," said Hamilton. "Reflecting on the past 11 years with OMD, I'm deeply grateful for the experiences and talented people who have shaped my journey. I'm eager to leverage this experience and collaborate with our exceptional brand teams to drive sustained success and further solidify our leadership position in the Australian market."