Domino's has selected Sling & Stone to handle its PR in Australia and New Zealand, following a competitive pitch.

It marks the first time that Domino's PR will be managed externally, with the agency to focus on amplifying product launches, occasions, and creative communications for the brand, which is the largest pizza chain in Australia and New Zealand in terms of network and sales.

"Sling & Stone's expertise with dynamic challenger brands, combined with their creativity, passion, and understanding of our unique brand communications, makes them the perfect ‘topping’ for our exceptional in-house PR team,” said Domino's APAC Chief Communications and Corporate Affairs Officer, Rhiannon Frater.

Sling & Stone has a strong track record working with QSR and food & beverage brands, including Krispy Kreme, Darrell Lea, Lifesavers and Waterdrop, and past clients Guzman Y Gomez, Uber Eats and Halo Top Creamery.

“Domino’s is a cult consumer brand that we’re extremely proud to add to our stable. Together we’ll be delivering trend-forward, fast-paced work that consumers love — just like a Domino’s pizza. After more than 40 years in Australia, Domino’s refuses to rest on its laurels and continues to reinvent and challenge the major QSR chains, making them a perfect fit for our agency,” said Global Head of Consumer at Sling & Stone, Kasi Talbot.